Let’s be honest. The food system in North America is subject to improvement. According to Love Food Hate Waste, in Canada alone, nearly 2.2 million tonnes of edible food is wasted each year, costing Canadians in excess of $17 Billion. As a brewery, this waste is apparent, as every time we brew a batch of beer, nearly a tonne of grain is considered “spent” or used up. While many breweries have to resort to dumping their excess grain to a landfill, we actively choose to move our grain as animal feed or compost, yet we have always believed that we could elevate the grain to its highest potential – feeding people. By using our spent grain in our pizza dough recipe, we are actively choosing to prolong the lifecycle of a grain we have in house- which combats food waste and drastically reduces our need to purchase already strained food resources.
We took the time to re-envision what our business (and all businesses for that matter) could do when driven by a purpose, to question how food “waste” might be re-branded as a vital source. Where nothing is wasted, but creatively repurposed aka: upcycled.
Upcycling is a mindset, an active choice to find ways to reduce, reuse or recycle within your everyday life. It’s that moment where an empty jar of jam becomes your new favourite cup, or an empty tin of beans becomes a candle holder or decorated flowerpot. It’s the DIY’ers dream, and a way to combat our global footprint.
We have a long way to go, and are just getting our company’s feet wet when it comes to upcycling- but we encourage you to join us. The next time you’re ready to toss an item, see if there is a way you can repurpose it for your next favourite thing.
Join our mailing list if you are interested in learning more about upcycling. We will keep you informed with our initiatives as well as send you a DIY or two you can try yourself!